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ThinkPads are popular with large businesses and schools. Older ThinkPad models are revered by technology enthusiasts, collectors and power users due to their durable design, relatively high resale value, and abundance of aftermarket replacement parts. A group in the laboratory that developed the first ThinkPad worked with IBM's corporate naming office to find a name for their new product. Debi Dell, a manager in the Boca Raton laboratory with responsibility for product announcements assigned veteran engineer Denny Wainwright to help with naming. After discussions, all involved determined that they wanted something that would not intimidate novice users, while reflecting the purpose of the device. At one meeting, when Denny Wainwright was asked to report on the progress toward a name, he took a small leather pad with the word "THINK" embossed on its cover and dropped on the table. He declared that "ThinkPad" would be a perfect name.
Wainwright took the name to lab management. They rejected it because the naming scheme at IBM at that time always included model numbers. Wainwright and others contacted customers to lobby for support. Letters from customers and support from IBM's senior executives for easier-to-understand product names aided the eventual approval of the ThinkPad name.
Early Models; In addition to giving it an innovative name, IBM marketed the ThinkPad through imaginative activities such as early customer pilot programs, numerous pre-launch announcements, and an extensive loaner program designed to showcase the product's strengths and weaknesses. IBM even worked with archaeologists excavating the ancient Egyptian city of Leontopolis to field test the ThinkPad. The device was loaned to the dig team for the summer.
The first batch of Windows 8 ultrabooks get high marks for their inspired designs, but aren’t quite flexible enough to truly be BYOD (Bring Your Own Device) solutions. Lenovo’s own IdeaPad Yoga came close, but the sensation of feeling the keyboard underneath your fingers when transformed into tablet mode was slightly jarring. Dell‘s XPS 12 solved that problem with its clever rotating hinge design, but I wanted the ability to remove the tablet display entirely from both of those products."